Our Story

At High Sierra Junkies Inc., our mission is to help you elevate your adventures in the great outdoors through premium apparel, rugged gear, durable drinkware, custom decals, and bold off-road merchandise designed for true outdoor enthusiasts. Whether you're hitting a legendary 4x4 trail, discovering a hidden overlanding route, or kicking back at a remote campsite, we provide the products that let you share your story, laugh louder, and live life to its absolute fullest.

Founded with passion for off-road culture and outdoor exploration, High Sierra Junkies was created to deliver unique designs and high-quality merchandise that reflects the spirit of the trail. From graphic T-shirts, hoodies, and hats to mugs, vinyl decals, and adventure-ready gear, everything we offer is built for those who live for the backcountry, the mountain views, and the road less traveled.

Our collection captures the essence of overlanding, 4x4 wheeling, and camping in nature’s finest playgrounds. We design for the dirt, the dust, the stories told around a fire, and the freedom of pushing your rig past the next ridgeline. Whether you’re heading out solo or bringing your crew, High Sierra Junkies has the merch that connects you to your journey and to others who live for it too.

As our story continues to unfold, so does our commitment to expanding our line of 4x4 accessories, outdoor lifestyle apparel, and backcountry merchandise that inspires trailblazers across the nation.

Join us in writing the next chapter, wherever your adventure takes you.

Our Founder

Nestor Garcia Jr.’s driving inspiration is simple yet powerful: “Start enjoying life now, no one is guaranteed tomorrow.”

Rooted in gratitude and fueled by a deep love for the outdoors, Nestor has spent decades embracing the rugged beauty of the American wilderness. Since his teenage years, he has been capturing unforgettable moments in what he calls “God’s Country” the open spaces, high mountain passes, and off-the-grid trails that offer clarity, freedom, and connection.

Nestor founded High Sierra Junkies not just as a brand, but as a lifestyle movement, an invitation for others to get outside, live fully, and create lasting memories with those who matter most. His vision celebrates the bold spirit of adventure, the joy of a campfire surrounded by good friends, and the thrill of conquering tough terrain in a reliable 4x4. From BBQs at basecamp to overland expeditions through the backcountry, every trail tells a story, and Nestor is committed to helping others write their own.

As a proud advocate for outdoor recreation and responsible off-roading, Nestor blends passion, purpose, and heritage into every design that carries the High Sierra Junkies name. The brand is a reflection of his life’s journey, built on family, forged by the outdoors, and backed by a community of trail-hardened explorers who understand that time spent in the wild is time well spent.

For Nestor, this isn’t just about apparel or gear, it’s about preserving a mindset. One that values moments over materials, relationships over routines, and the road less traveled over the easy way out.

In Loving Memory

In 2017, we mourned the profound loss of Jeanette Marie Garcia, beloved wife of our founder, Nestor Garcia Jr., and his partner in life for 29 wonderful years. Jeanette was a shining example of how to live each day with gratitude, joy, and purpose. Her unwavering spirit and zest for life continue to inspire all who knew her.

Jeanette’s strength, love, and approach to life - “Live one day at a time and live it to the fullest” — remain at the very heart of High Sierra Junkies Inc. Her legacy is the foundation upon which this brand was built: a celebration of meaningful moments, outdoor adventure, and the importance of cherishing every day. Her memory lives on in every trail explored, every campfire story shared, and every piece of gear worn by those who choose to embrace life head-on.